News & Press

PHILADELPHIA, PA – WannaRub™, a veteran-owned spice rub and seasoning company, today announced the launch of a new beef blend after selling 25,000 bottles of WannaRub – The Original Blend.

“The last two years has been a wild ride. We had lofty goals and set out to bring a great product into an extremely crowded and saturated market. While there have been challenges along the way, we hit a major milestone earlier this year by selling over 25,000 bottles of our Original Blend, mostly thru online sales”, said Eric Strohl, RubMaster and Founder of WannaRub.

“In this market finding a niche is extremely important, which is why we originally focused on having just one blend that was great on beef, chicken, pork, fish, veggies, and side dishes. As we looked at the market, we identified a need for a targeted beef-only product. After months of blending, testing, and customer feedback, we found something incredibly unique but lacked a good name. As comments poured in from our focus groups, two words stood out. This product has a bold flavor and amazing taste. Our translation in keeping with the fun nature of the WannaRub brand was to name it Bold Beef Blend. The name was instantly a hit with our customers and a new product was born into the WannaRub family.”

WannaRub’s Bold Beef Blend is formulated specifically for beef and adds a savory bold twist of spices to the traditional salt, pepper, and garlic found in most high-quality beef rubs. This new blend is perfect for those backyard grillers or seasoned pitmasters looking to add an amazing bold flavor to briskets, beef ribs, steaks, burgers, and roasts. Pre-orders will be accepted on the company’s website at wannarub.com starting March 15^th with fulfillment beginning on April 1^st.

“We still have a long way to go but are humbled by our success so far. In addition to meeting so many great people in the BBQ community, we continue to give back and support those in need around the country and in our local community.”

Along with the release of the new Bold Beef Blend, the company will be updating the color scheme, logo, and tagline for the existing Original Blend.

About WannaRub
WannaRub is a veteran-owned spice rub and seasoning company that was founded in 2018 by Eric Strohl, a former Navy rescue swimmer who served in the Persian Gulf during Operation Desert Storm and in Somalia during Operation Restore Hope. While on a family vacation in 2008, Strohl’s mother Anne concocted the initial recipe of WannaRub, which the entire family and many friends since have enjoyed. After many more years of experimentation, WannaRub – The Original Blend was perfected and brought to market. For more information or to place an order visit WannaRub.com.

PHILADELPHIA, PA – WannaRub™, a veteran-owned spice rub and seasoning company, partners with Missouri based non-profit to serve the Veteran, EMS, and homeless communities nation-wide.

“Since we started WannaRub in 2019, our mission has always been to give back and support those organizations where at least 85% of the funds donated goes directly to support those in need”, said Eric Strohl, RubMaster and Founder of WannaRub. Since starting the company, WannaRub has supported the Armed Forces Families Foundation, Brad Fox Foundation, and Child’s Play Foundation.

“As we look forward to 2021 and beyond, we are dedicating ourselves to a new mission, a Partnership with Vets Rolling Smoke & BBQ.” Vets Rolling Smoke & BBQ is a non-profit charity that serves the Veteran, EMS, and homeless communities. They sponsor meals, camaraderie building, events, and cooking competitions with the goal of bringing people together and changing lives.

“We are extremely excited to partner with Vets Rolling Smoke & BBQ and help expand their mission across the United States in 2021 and beyond.  It’s all about making an impact and we feel this partnership aligns perfectly with our mission to give back and support those in need.”

Donations are now being accepted via the Vets Rolling Smoke & BBQ Facebook page and website at https://www.vrsb.org/get-involved. We encourage anyone who can contribute to do so before December 31, 2020. All donations are tax-deductible and will go to cover the costs of food, supplies, and equipment to support planned events for 2021.  Businesses or Corporations looking to donate equipment or other supplies can also contact Garry Hodges, Founder of Vets Rolling Smoke & BBQ via email at admin@vrsb.org.

About WannaRub
WannaRub, headquartered in Collegeville, Pennsylvania, is a spice rub and seasoning company, which was founded in 2018 by Eric Strohl, a former Navy rescue swimmer, who served in the Persian Gulf during Operation Desert Storm and in Somalia during Operation Restore Hope. While on a family vacation in 2008, Strohl’s mother Anne concocted the initial recipe of WannaRub, which the entire family and many friends since have enjoyed. After eight more years of experimentation, WannaRub – The Original Blend was perfected and developed. For more information or to place an order visit WannaRub.com.

PHILADELPHIA, PA – As millions of Americans are forced to stay home, online sales are starting to indicate that many may have turned to barbecue as one of their choices for food preparation.

Starting in March, online sales for the popular barbecue spice rub and seasoning called WannaRub saw a major increase. WannaRub, which officially launched just under a year ago has already sold more than 12,000 bottles of their signature spice blend. As those stay-at-home orders started to be put in place, their website saw a major uptick.

“I don’t think it’s a coincidence,” said Eric Strohl, RubMaster and Founder of WannaRub. “With all of our upcoming events being canceled, and our partner retail locations being harder to get to, people have turned to ordering their favorite blend online.”

In the last 30 days, online orders have increased by 32 percent along with a 50% bump in average order size. As a result, the company has decided to run a special promotion for all of those who are currently on what seems like house arrest.

“To help people get through these difficult times, we’re offering a discount on our Two and Five-Pack Combo’s in addition to offering free priority two-day shipping on orders over $28” said Strohl. “And, they can be rest assured that our product is made entirely here in the USA.”

According to the company’s website, WannaRub, The Perfect Condiment For All Your Food, can be used as a dry rub for beef, chicken, pork and fish, or also as a seasoning on pasta, potatoes, veggies, or any side dish. WannaRub contains no additives, preservatives, MSG, GMO’s and is gluten-free. The proprietary blend features cane sugar, smoked Spanish paprika, pink Himalayan salt, fresh ground pepper, granulated garlic, granulated onion, dried chiles, and other herbs and spices.

About WannaRub
WannaRub, headquartered in Collegeville, Pennsylvania, is a spice rub and seasoning company, which was founded in 2018 by Eric Strohl, a former Navy rescue swimmer, who served in the Persian Gulf during Operation Desert Storm and in Somalia during Operation Restore Hope. While on a family vacation in 2008, Strohl’s mother Anne concocted the initial recipe of WannaRub, which the entire family and many friends since have enjoyed. After eight more years of experimentation, WannaRub – The Original Blend was perfected and developed. For more information or to place an order visit WannaRub.com.

PHILADELPHIA – WannaRub™, a veteran-owned spice rub and seasoning company, is accelerating its growth plan seeking nationwide distributors and passionate people looking to represent our brand in their local communities.

“After our official launch in May 2019, we honestly didn’t know what to expect”, said Eric Strohl, Rub Master and Founder of WannaRub. “We knew we had a great product based on reviews from family, friends, BBQ connoisseurs, and early adopters. However, getting more people to try WannaRub without being able to taste it was challenging.” We started out selling online using Facebook and Instagram ads, attending local festivals, and building relationships with local store owners.

What started as a passionate hobby has turned into a full-fledged operation with the company selling over 5,000 bottles of WannaRub, adding customers across the continental US. “Our fans love WannaRub along with the tasty recipes created by Anne Strohl, Wannarub’s Co-Founder. It has a unique flavor that combines sweetness and smokiness, with a little heat. Families love it because it’s not too spicy and have used it on everything from beef, chicken, pork, and fish to side dishes like Mac-N-Cheese, potatoes, and vegetables.”

To help accelerate growth, the company has also partnered with the Home Shopping Marketplace and will be airing a nationwide commercial from November 30th thru December 18th.

For more information on distribution opportunities, please submit an inquiry via the company’s website at https://wannarub.com/contact-us/

About WannaRub

WannaRub, is a spice rub and seasoning company headquartered in Collegeville, Pennsylvania which was founded in 2018 by Eric Strohl, a former Navy rescue swimmer, who served in the Persian Gulf during Operation Desert Storm and in Somalia during Operation Restore Hope. WannaRub is made with only the finest ingredients, is all-natural, gluten free, low in sodium, and contains no additives, preservatives, MSG or GMOs. For more information or to place an order visit WannaRub.com.

PHILADELPHIA, PA – WannaRub™, a veteran-owned spice rub and seasoning company, has joined Wawa, Weis, Turkey Hill, Pacdude Games and MMCO Auto as a title sponsor for the eighth annual 24-Hour Game Show Marathon, which supports Child’s Play Charity.

The 24-hour Game Show Marathon is a live-stream continuous charity broadcast event, which features four hosts and one game every hour for 24 hours. The 24-Hour Game Show Marathon begins at noon on Saturday, and ends at noon on Sunday.

As part of the sponsorship, WannaRub is donating gift baskets and seasoning to be used as prizes for on-air contestants and at-home audience members. All of the funds raised during the broadcast, will be donated to Child’s Play Charity. Founded in 2003, Child’s Play is a charity dedicated to improving the lives of children by providing toys and games in over 220 hospitals, domestic abuse shelters and other facilities worldwide.

“Beyond producing the world’s best spice rub and seasoning, giving back is a huge part of our mission at WannaRub,” said Eric Strohl, Rub Master and Founder of WannaRub. “While we support various charities including those that help military and veteran families, Child’s Play is very special charity that we are grateful to be able to support.”

The companies signature product is Wannarub – The Original Blend and can be used as a spice rub or a seasoning making it The Perfect Condiment For All Your Food. WannaRub is made with only the finest ingredients, is all-natural, gluten free, low in sodium, and contains no additives, preservatives, MSG or GMOs.

About WannaRub

WannaRub, headquartered in Collegeville, Pennsylvania, is a spice rub and seasoning company, which was founded in 2018 by Eric Strohl, a former Navy rescue swimmer, who served in the Persian Gulf during Operation Desert Storm and in Somalia during Operation Restore Hope. While on a family vacation in 2008, Strohl’s mother Anne concocted the initial recipe of WannaRub, which the entire family and many friends since have enjoyed. After eight more years of experimentation, WannaRub – The Original Blend was perfected and developed. For more information or to place an order visit WannaRub.com.

PHILADELPHIA, PA – Wannarub, a veteran-owned spice rub and seasoning company announced their official launch Wednesday with a job opening and a hilarious video featuring the voices of Morgan Freeman, Arnold Schwarzenegger, Matthew McConaughey, Donald Trump, Jeff Goldblum and Robert DeNiro performed by actor and comedian Josh Robert Thompson.

As part of the launch campaign, the company is looking to hire one person in the U.S. to have Thompson follow them around and narrate their life for one day while he impersonates Morgan Freeman. The one-day job will require the individual to try WannaRub on various foods and be featured in a promotional video while having fun. The person who is selected will also receive $1,000 in compensation and a year’s supply of WannaRub.

“This is a perfect opportunity for someone to jump in and experience our brand and see how it aligns with our mission, which is to create a brand that everyone can connect to and have fun with,” said Eric Strohl, RubMaster and Founder of WannaRub. “Many businesses and people are obsessed with social media influencers and who have the most likes, but we’re a simple, middle-class American brand, so rather than paying some Instagram model a stack of money to try and get eyeballs, we are opting to pay a deserving person to brighten their day.”

Thompson, who gained notoriety and fame for his performance as Geoff Peterson the robot for eight years on The Late Late Show with Craig Ferguson, is currently doing voiceover-work on FOX’s hit cartoon TV Show, Family Guy, for his eighth season on the show.

According to the company’s website, WannaRub, The Perfect Condiment For All Your Food, can be used as a dry rub for beef, chicken, pork and fish, or also as a seasoning on pasta, potatoes, veggies, or any side dish. WannaRub is made in the USA and contains no additives, preservatives, MSG, GMO’s and is gluten free. The proprietary blend features cane sugar, smoked Spanish paprika, pink Himalayan salt, fresh ground pepper, granulated garlic, granulated onion, dried chiles, and other herbs and spices.

Since the company’s soft launch in early March, WannaRub has adopted many early fans based on reviews and visitor posts to their Facebook page. “The interaction with our customers so far has been awesome,” said Strohl. “We get messages every day from people all across the country letting us know they love WannaRub. It’s all about the customer experience and everyday people showing off the food they have made using WannaRub – not perfect pictures of photoshopped food. We are excited to finally showcase WannaRub with our national launch.”

Those interested in purchasing the product or applying for the job should visit WannaRub.com.

About WannaRub

WannaRub, headquartered in Collegeville, Pennsylvania, is a spice rub and seasoning company, which was founded in 2018 by Eric Strohl, a former Navy rescue swimmer, who served in the Persian Gulf during Operation Desert Storm and in Somalia during Operation Restore Hope. While on a family vacation in 2008, Strohl’s mother Anne concocted the initial recipe of WannaRub, which the entire family and many friends since have enjoyed. After eight more years of experimentation, WannaRub – The Original Blend was developed and perfected. For more information or to place an order visit WannaRub.com.

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