PHILADELPHIA, PA – WannaRub™, a veteran-owned spice rub and seasoning company, today announced the launch of a new beef blend after selling 25,000 bottles of WannaRub – The Original Blend.
“The last two years has been a wild ride. We had lofty goals and set out to bring a great product into an extremely crowded and saturated market. While there have been challenges along the way, we hit a major milestone earlier this year by selling over 25,000 bottles of our Original Blend, mostly thru online sales”, said Eric Strohl, RubMaster and Founder of WannaRub.
“In this market finding a niche is extremely important, which is why we originally focused on having just one blend that was great on beef, chicken, pork, fish, veggies, and side dishes. As we looked at the market, we identified a need for a targeted beef-only product. After months of blending, testing, and customer feedback, we found something incredibly unique but lacked a good name. As comments poured in from our focus groups, two words stood out. This product has a bold flavor and amazing taste. Our translation in keeping with the fun nature of the WannaRub brand was to name it Bold Beef Blend. The name was instantly a hit with our customers and a new product was born into the WannaRub family.”
WannaRub’s Bold Beef Blend is formulated specifically for beef and adds a savory bold twist of spices to the traditional salt, pepper, and garlic found in most high-quality beef rubs. This new blend is perfect for those backyard grillers or seasoned pitmasters looking to add an amazing bold flavor to briskets, beef ribs, steaks, burgers, and roasts. Pre-orders will be accepted on the company’s website at wannarub.com starting March 15th with fulfillment beginning on April 1st.
“We still have a long way to go but are humbled by our success so far. In addition to meeting so many great people in the BBQ community, we continue to give back and support those in need around the country and in our local community.”
Along with the release of the new Bold Beef Blend, the company will be updating the color scheme, logo, and tagline for the existing Original Blend.
WannaRub is a veteran-owned spice rub and seasoning company that was founded in 2018 by Eric Strohl, a former Navy rescue swimmer who served in the Persian Gulf during Operation Desert Storm and in Somalia during Operation Restore Hope. While on a family vacation in 2008, Strohl’s mother Anne concocted the initial recipe of WannaRub, which the entire family and many friends since have enjoyed. After many more years of experimentation, WannaRub – The Original Blend was perfected and brought to market. For more information or to place an order visit WannaRub.com.